A Systematic Approach to Social Media Design and Implementation

MVPSN employs a five step process, including Social Networking Strategy, Social Media Design, Community Moderation, Relationship Analytics and Goal Optimization, to deliver the social networking Web sites, social media service applications and customer community support services necessary to realizing client success.

Once sites and/or applications are launched, we provide the support services necessary to monitor, maintain and measure community effectiveness for the continuing benefit of our customer's social media initiatives.

• Social Networking Strategy

  Increase customer loyalty, marketing efficiency and brand authenticity through our strategy driven approach

  Social Networking Strategy leads us to a professional analysis of your audience profile, community objectives, choice of social media, brand characteristics and the timing of your initiative, The end result: a social networking strategy and action plan capable of yielding maximum customer support.

  Whether your organization requires its own branded "white label" customer community or a page on a social networking service, e.g., Facebook, we'll help you chooses the best social networking strategy and social media tools available.

• Social Media Design

  Taking a Form Follows Function approach to Social Media Design

  Having selected the proper strategy, we will subsequently recommend and specify the form and functional requirements that will be of greatest benefit to your customers and project. These end user recommendations will incorporate such user generated content features as forums, media posts, opinion polls, as well as the requisite social media design specs, including site map, wire frame and use cases. By following this step-by-step process, we insure the clarity of our social media development efforts to deliver the best site sites and applications possible.

  Our Track Record of Success

  MVPSN has real world experience in applying our process to the development of branded social networking communities and custom social media applications for companies ranging from start-ups to established multinationals. And based on the significant experience and track record that MVP Marketing + Design has had since the late 90's in developing Web sites and rich media applications for Fortune 500 and Middle Market companies, you can rest assured that we will integrate our knowledge of these Web development best practices into your social networking community or social media service application.

• Moderation

  Looks who's talking—about your brand: MVPSN moderators will foster positive discussion, suppress negativity and encourage community participation and dialog

  Choosing how to moderate your social media Web site is a key to its success and longevity. Choices abound from self-moderation to outsourcing and from imparting content to relying on user contributions. A moderation plan ultimately depends upon the role of the facilitators and their attention to such tasks as welcoming new users, encouraging interaction and answering help requests. Rather than leaving these activities to chance, our moderation action plan will specify who, how and why these roles and activities will be accomplished.

  We Don't Encourage Positive Content Creation; We Cultivate it

  Closely related to moderation is content creation. With a plethora of social networking tools available to enrich user experience, discussion boards, blogs and forums must operate under client specified guidelines and meet user needs. Detailing the moderator's role in managing these tools and specifying guidelines for content contribution is paramount to this step in our process.

• Relationship Analytics

  The knowledge and feedback you need to assess, monitor and measure your way to continuous improvement

  To help you understand and capitalize on how potential customers will interact with your proprietary customer community or social network service page—pre- and post- launch—MVPSN will assist you in defining the typical user profile and their expected level of interaction. Typically, through a social media behavioral survey easily administered through email, we will provide recommendations on their expected level of interaction. Understanding this customer interaction dimension is the end result of our pre-launch Relationship Analytics.

  Discover Your Site's Strengths - and Weaknesses

  Following the launch of your site or application, measurement of its ongoing effectiveness will be equally important to its viability and longevity. Accordingly, our Relationship Analytics process will analyze and recommend how best to employ a number of statistical tools that will facilitate site/application effectiveness and performance.

  Gain Valuable Insight into Your Customer Community

  Assuming you take advantage of our Relationship Analytics service, we can track your customer activity levels and interest, including comments by brand critics and enthusiasts. By properly listening to and analyzing this data, we maximize the value of your customer community by learning about their perceptions of your products and services. Industry research demonstrates that companies can derive new and valuable product and service ideas from such brand enthusiasts.

• Goal Optimization

  Completing the feedback loop to help you maximize social media effectiveness

  Based on our prior steps, and the learning we amassed from the Relationship Analytics phase of our process, we'll recommend changes in strategy and content to sustain community interest and maximize participant involvement. And should you require our creativity and copywriting support for such purposes, our marketing consultants and writers can assist in this task.

  Optimizing community involvement will likely require more than refining content. Perhaps the strategy itself needs adjustment, e.g., appealing to an unmet customer need or reaching out to an entirely new and underserved class of customers. Whatever our findings and recommendations, you can be sure that our goal will be to expand the social media opportunities and utilize the appropriate tools and resources on your behalf.